Axa Insurance - Tailormade: 3D Animation | Web Design & Development
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Testimonial: "Consistently great service with great design, surperb 3D animation and delivered within budget" Daanish Zaki (Marketing Manager) - Axa Insurance |
CASE STUDY | : Tailormade           |
 Client: Project: Tailormade Service: Web design & Development, 3D animation, USB Flash Presentation Description: Axa Insurance, one of the world’s largest insurance companies asked Capricorn Digital to design, develop and run the digital campaign for their new range of products, the ‘Tailormade business liability insurance for Tradesmen, Professionals and Contractors’. The campaign involved the creation of 11 characters. Each one was modelled, textured & rigged in 3D and then animated with voice-over in 3 video presentations. A micro-site was created to include the videos, a search facility and a prize draw. The content from the micro-site was also used in a redesigned site for one of AXA's largest brokers 'Heath Lambert', titled 'Ask Eric'. Banners were designed and served on various targeted sites and email campaigns were executed. The website and e-marketing material were integrated with real-time analytics to monitor and report on campaign’s effectiveness. Print material for consumer sticker labels and vehicle fleet advertising were designed and implemented. Flash presentation was created and distributed on USB devices. The rich integrated campaign transformed the way AXA communicated with their broker network, resulting in impressive response rates with revenue exceeding targets. PDF Case Study View project |
